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Our model embodies privacy-by-design, is focused on the user and does not aggregate identity data.&nbsp;At the heart of the model are our ten Principles of Digital Identity – a consumer charter or bill of rights that gives consumers control.&nbsp;The principles focus on data rights and ownership, confidentiality, consent, transparency, security and inclusion.&nbsp;They amount to a fundamental individual right: “I own my identity and I control my identity data.”A digital identity will work by securely binding a person’s identity to their smartphone or other device, drawing on biometrics that recognize the user’s face, thumbprint or voice.&nbsp;It will unlock new and enhanced experiences for people as they interact with businesses, service providers and their communities online.&nbsp;It will also reduce the risk of fraud and identity theft while providing real opportunity to transform digital engagement.&nbsp;

Our model embodies privacy-by-design, is focused on the user and does not aggregate identity data.

How do you trust someone you don’t know, can’t see and isn’t present in person?
Today, we’re excited to share <a href="http://www.mastercard.com/digitalidentity" target="_blank">our model for digital identity</a> in an increasingly connected world - where a person’s identity and the devices operating on their behalf can be verified immediately, safely and securely, where access is gained without passwords and data is exchanged only with consent, as simple as saying: “Hi. This is me.”

A consumer-centric model for digital identity