Todd Tilley


Digital Engagement

From Todd's early days at Socio X design studio in NYC, he handled key accounts including Vera Wang, Paper Magazine, Serino Coyne and Cone Denim. When Print was left for “Dead”, he went all-in on Digital and joined C3 Inc., a trendy, digital shop servicing clients like IBM, Standard & Poors and Random House.

A sudden move to Washington, DC brought Todd to the as a lead creative in their Advertising Department working for brands like Warner Bros, Nike, US Army, Saks and Tiffany’s. When the head of the Advertising Department took a new position with Bacardi Global Brands, he asked Todd to join him.

At BGB, Todd served as Global Creative and Strategy Director for brands like Bacardi, Grey Goose, Bombay Sapphire, Martini & Rossi and Dewar’s. After stewarding all global, digital marketing efforts and managing numerous multi-language sites across the BGB enterprise, he decided to focus on broadband services in the US rather than dial-up services in struggling, emerging markets and started his own agency -- Maverick Digital.

Maverick soon became the Agency of Record for Bacardi USA handling the Bacardi Superior, Bacardi Flavors, Bombay Sapphire and Grey Goose accounts. After a 9-year run in NYC, Maverick closed shop and Todd joined forces with Wrecking Ball Studio + Labs to lead strategy, ideation, and east coast business development for the group. Most recently he became the Director of Digital Engagement for the Mastercard Center for Inclusive Growth.

Todd's success comes from a strategic mindset and a commitment to user experience. He is a strong advocate of analytics and total transparency. He specializes in big ideas and driving high-adrenaline projects. With a strong background in advertising, branding, and strategy, Todd takes great pride in translating traditional campaigns into unique and memorable, digital experiences.