Shaping inclusive economic growth in 2026

About the Center

(Header) About the Center

The digital transformation of European micro-businesses

Focus Areas

(Header) Focus Areas

Driving impact through bold leadership

Events

(Header) Events

Cyber resilience for financial inclusion

Insights

(Header) Insights

(Footer) About the Center

(Footer) Focus Areas

(Footer) Events

(Footer) Insights

Embedded finance is a financial product that is placed in a non-financial customer experience, journey, or platform. The digitalization of commerce and business management has led to financial services becoming gradually visible in applications, services, and interfaces that small business owners might use, and allows small businesses access to financial services while engaging in other digital activities.

Mastercard Strive

(partner) Mastercard Strive

Global

Digital transformation

Embedded finance

Small business

North America

Asia Pacific

Middle East & Africa

Europe

Latin American & Caribbean

AI for social impact

Climate change

Data for good

Economic development

Financial health

Financial inclusion

Global development

Public-private partnerships